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Podgorica, Montenegro

1st Europe-Asia High-Level Interregional Tourism Forum

11 – 14 October, 2026.

REGISTER HERE

About the Forum

The 1st Europe-Asia High-Level Interregional Tourism Forum in Podgorica is designed as a platform that connects institutions, destinations, investors, academia, and the business community around sustainable development, tourism, innovation, and long-term cooperation between two continents.

Forum

Connecting Europe and Asia

The Forum aims to create space for concrete cooperation between European and Asian partners, with a focus on knowledge exchange, new market development, and stronger links between the public and private sectors. As host city, Podgorica becomes a meeting point for dialogue on the future of tourism, green investment, and regional development.

Under the patronage of UN Tourism

The Forum is developed in the spirit of international cooperation and the global guidelines of UN Tourism, with a special emphasis on sustainable growth models, responsible destination management, and programs that create long-term value for local communities. This framework gives the event additional institutional relevance and visibility.

Cooperation and European connection

A key dimension of the Forum is strengthening cooperation through European initiatives, exchange of experience, and the chairmanship of the Commission for Europe. This connection opens space for new partnership projects, stronger regional visibility, and better communication among decision makers, organizations, and development stakeholders.

Investor segment of the Forum

A dedicated segment of the Forum will focus on investment opportunities in tourism, infrastructure, sustainable destinations, the green economy, and digital transformation. This part of the program is intended to connect investors with institutions, local communities, and project owners, with the goal of identifying realistic opportunities for investment and long-term economic cooperation.

  • presentation of development and investment potential
  • meetings between investors, institutions, and project teams
  • discussions on sustainable financing models
  • promotion of Montenegro as a regional connection point

About Montenegro

Montenegro is a Balkan, Adriatic and Mediterranean country in South-East Europe, located in the south-western part of the Balkan Peninsula and opening onto the Adriatic Sea. Compact in size but exceptional in diversity, it stands at a historic meeting point between Europe and Asia.

Montenegro

A compact country of exceptional contrasts

Around 500 km from Rome, 1,500 km from Paris and Berlin, and about 2,000 km west of Moscow, Montenegro lies in the heart of Europe. Although it covers only around 14,000 km2 and has about 630,000 inhabitants, its cultural, historical and natural heritage is remarkably rich in relation to its size.

Montenegro connects the Adriatic coast, mountain peaks, river canyons, lakes, national parks and historic towns within a short distance. This geographic and climatic diversity is one of the reasons it is recognized as one of Europe's most distinctive destinations.

14,000 km2approximate territory
630,000inhabitants
290 kmAdriatic coastline
5national parks

A crossroads of civilizations

Montenegro has long been shaped by Illyrian, Roman, Byzantine, Ottoman, Venetian, Slavic, Orthodox, Muslim and Mediterranean influences. Ancient remains, medieval Christian architecture, Ottoman heritage and modern urban development all coexist within a small territory.

From coast to mountains

The distance between the southern coast and the northern mountains is only about 190 km, yet the landscapes feel like different worlds. Visitors can experience Mediterranean waters, dramatic canyons, glacial lakes, forests and alpine-style mountain areas in a single journey.

Historic statehood

Montenegro is one of the oldest European states. It was internationally recognized as a sovereign state at the Congress of Berlin in 1878, and restored its independence in 2006.

Natural landmarks

Its natural landmarks include Biogradska Gora, one of Europe's last primeval forests, Skadar Lake, the largest lake in the Balkans, the Bay of Kotor, often described as Europe's southernmost fjord-like bay, and the Tara River Canyon, the deepest canyon in Europe.

Ecological commitment

Montenegro declared itself the world's first ecological state in 1991. This commitment shaped its sustainable development framework and remains an important part of the country's identity and tourism positioning.

Cultural mosaic

Throughout history the country has carried different names and identities, from ancient and medieval periods to Zeta and modern Montenegro. This layered heritage forms a cultural mosaic that remains one of its most valuable assets.

“At the birth of the planet, the most beautiful encounter between land and sea must have been on the Montenegrin coast.”

Lord Byron

Destination Videos

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Videos
Destination video thumbnail: Ulcinj

Ulcinj

Destination video thumbnail: Tivat

Tivat

Destination video thumbnail: Kotor

Kotor

Destination video thumbnail: Budva

Budva

Destination video thumbnail: Herceg Novi

Herceg Novi

Destination video thumbnail: Bar

Bar

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Agenda

The program is organized by day, with events listed chronologically. The agenda automatically detects what has passed, what is currently live, and what is still upcoming so participants can follow the Forum more easily.

Hotel Hilton, Bul. Svetog Petra Cetinjskog 2, Podgorica

Agenda
Sunday, October 11, 2026Upcoming

Day 1 - Participant arrival

QR agenda

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Local time: Podgorica

Registration

Complete the registration form for the 1st Europe-Asia High-Level Inter-Regional Tourism Forum, taking place from 11-14 October 2026 in Podgorica, Montenegro.

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Personal information

Institution and delegation

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Arrival and departure

Accommodation and transfer

Do you need a transfer from/to airport-hotel?

Programme participation

Will you be attending the opening cocktail on October 11th?
Will you be attending lunch on October 12th?
Will you be attending the social programme on October 12th?
Will you be attending dinner on October 12th?
Will you be attending lunch on October 13th?
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Registration information

Please complete all required fields so the organizing team can prepare accreditation, logistics, transfers, and programme attendance records.

  • participant and delegation information
  • arrival, departure, and accommodation details
  • programme attendance and special requirements

Registration QR

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Registration QR
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Speakers

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Speakers

Heads of Delegation

Forum Speakers

News

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How to build a clear digital presentation
28 Jan

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A good presentation starts with a clear message, stable structure, and content that quickly explains why you are relevant.

How to build a clear digital presentation
25 Jan

How to build a clear digital presentation

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  • Tags: Business

A good presentation starts with a clear message, stable structure, and content that quickly explains why you are relevant.

How to build a clear digital presentation
15 Dec

How to build a clear digital presentation

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  • Tags: Business

A good presentation starts with a clear message, stable structure, and content that quickly explains why you are relevant.

How to build a clear digital presentation
10 Dec

How to build a clear digital presentation

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Frequently Asked Questions

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The Ministry of Tourism of Montenegro, as Chair of the UN Tourism Commission for Europe, in cooperation with the UN Tourism Secretariat, is hosting the 1st Europe-Asia High-Level Inter-Regional Forum. The event will feature a high-level dialogue among tourism ministers from both regions, alongside distinguished guests.

The forum will be divided into two main parts. The political-level debate will focus on crucial topics for the tourism sector, relevant not only to Europe and Asia but also globally, such as human resources and employment, visa policies, greening the sector, and other strategic challenges shaping the industry.

The second part of the forum will be dedicated to investments, highlighting the exchange of best practices and ideas between policymakers, business and investment leaders, and senior representatives of leading financial institutions from different regions. UN Tourism will officially hand over the “Tourism Doing Business: Investing in Montenegro” investment guideline, sharing its main findings and recommendations to foster sustainable growth and attract international investment.

The forum will bring together tourism ministers and other high-level representatives, senior government officials, representatives of international organizations, and distinguished guests from Europe, Asia, and beyond.

In addition, the event attracts business and investment leaders, financial institutions, and stakeholders from the tourism sector who are eager to explore opportunities and strengthen international cooperation.

The forum is designed to strengthen institutional cooperation between Europe and Asia, foster sustainable growth and development, and enhance regional connectivity.

It places strong emphasis on promoting tourism across distant markets, showcasing investment potential, and creating opportunities for collaboration between governments, businesses, and financial institutions.

By combining promotion in emerging destinations with deeper intercontinental partnerships, the forum highlights the path toward a more resilient and globally connected tourism sector.

The Europe-Asia High-Level Inter-Regional Forum takes place from October 11-14, 2026 in Podgorica, Montenegro, at Hilton Podgorica Crna Gora.

View Hilton Podgorica Crna Gora

To participate in the Europe-Asia High-Level Inter-Regional Forum, organizations and individuals must receive an official invitation from the organizers and complete registration through the official website. Access to registration requires the event code, which is provided in the invitation letter.

Complete your registration here

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